Tobi WIRZ, Zürich born and raised, is a jazz trained musician and multi-instrumentalist. He founded SOGrecords, a dance label founded in the Golden Years of DJing and times were good. Remixes went for $15,000 and vinyl sales were peaking.
The domestic CD burner and broadband hit the mainstream in 2000 and the digital reality hit the vinyl industry much earlier than the rest. By 2005, Tobi was looking at alternative business models and by 2007, he had founded iMusician with Shigs Amemiya.
Today, Tobi looks after all things operational.