Facebook for Bands – 10 Mistakes to Avoid!
A band page on Facebook can be a powerful online marketing tool. It allows you to communicate with fans and measure how many people ‘like’ your music (even if this is not a strictly accurate figure). You can use Facebook to reach out to the public in a way that was not possible before the internet.
Sounds dreamy, right? In our previous post: checklist – how to get the most out of your Facebook page, we shared some tips to get you started. However, as more and more bands use Facebook, certain pitfalls have started becoming obvious – you can end up using this platform in the wrong way, which could even result in turning some of your fans off your music!
With this in mind, here are some mistakes you should avoid, to make sure that your Facebook profile has a positive effect on your musical career!
- Posting at the wrong time/in the wrong way. Use the insights tab to check when your fans are most responsive, and try to post around these days and times. If posts do not receive any interaction within around 2 hours, their chances of appearing later in fans’ news feeds goes down drastically. It has become more and more common to have to ‘boost’ your posts on Facebook, paying a small amount to ensure your updates remain visible. This isn’t a great development, especially when you can promote your band for free on most other social media platforms.
- Being boring. You need to make posts that are genuine, and a little bit personal. Don’t just write up the bare bones of your schedule for your fans to examine. Try being funny, sincere, provocative… anything that reflects who you are, or what your musical and personal life is all about.
- Not taking it seriously, or being too unprofessional. In spite of the point above, there is a balance to be struck. It’s great to have fun, but you can’t just post pictures of cats. Remember that this page could be the first impression that some people get of your musical project. Make sure they get the right one.
- Treating it the same as other social media platforms. There are differences between SoundCloud, Twitter, YouTube, and all the other social platforms available to bands these days. For example, hashtags don’t work as well on Facebook,as they do on Twitter, but pictures from Instagram look better on Facebook, and help with interactivity too.
- Lacking information. Use the info tab to clearly display your website, email address, and any other useful links. You want to be easily contactable, and ensure that your fans can find your other online platforms too.
- Not having music is on your page. You can use platforms like Bandcamp or ReverbNation to play your music via Facebook. However, don’t be tempted to post demos that are not ready.
- Inviting everyone to everything. This can start to annoy people, especially if they aren’t even living in the same country as the gig you are posting about! Target your posts to reflect where people are, and what interest they will have in any one of your updates.
- Updating your status too often, or not enough. Your updates need to be regular enough for your fans to know that you are active, but not too often, otherwise they can become annoying or irrelevant. As a guideline, don’t post more than once or twice per day, unless you’ve got some really important or interesting things to say! (This is different for other platforms like Twitter, where more posts are normal.)
- Not engaging fans. Make sure that you comment and reply to fan posts, and don’t be afraid to ask them to share and support you (although the same as above applies – you shouldn’t do this too often). You could also do creative things like posting pictures of fans at gigs, and asking them to tag themselves.
- Not being creative. Try to work out your own voice, style, and creative ideas, in order to really get the connection going. You can be daring, and don’t be afraid to experiment, so long as you follow the basic guidelines above.Have fun, and let us know if you have any other tips you’d like to share!