What is considered as ‘explicit’ content?

What is considered as ‘explicit’ content?

By 25 August 2016

The explicit logo is applied when the lyrics or content of a song contain one or more of the following criteria which could be considered offensive or unsuitable for children:

  • Strong language (one word is already enough)
  • References to violence, physical, or mental abuse
  • References of sexualised behaviour
  • Discriminatory language

Please make sure to mark the tracks/your release as explicit, if one of the above statement applies. iTunes may hide your sale in the store if the content is not marked accordingly.
As soon as you mark one track as explicit on your album, the entire release will be marked ‘explicit’ in most of the shops later on.

Explicit content is not sold in Belarus, Burkina Faso, India, Nepal and Uzbekistan iTunes territories.