Simon was born in Germany to an Army family but now owns too many tweed jackets to be considered anything but English, (although he’s really Scottish). Wherever he is actually from, Simon accidentally worked for too many years working in leading digital marketing agencies for global financial clients. During this time he developed a passion for performance marketing, and an obsession with conversion rates. Simon joined in 2019 to lead iMusician’s Berlin team in their mission to improve the lives of musicians.
Simon’s music credentials are a little on the ‘different’ side – having played to stadium crowds in a Military Marching Band, through playing the saxophone in a Blues Brothers tribute band, to packed streets across Europe, in a Carnival Samba Bateria.